Episode 1: Podcast Marketing Strategy with Tommy Jackett

Podcast Marketing Strategy with Tommy Jackett



In our very first episode, we’re going to take a dive into the brain of podcasting expert, Tommy Jacket, an authority on videos, podcasts, and content production for over 10 years.

He’s the inspiration for starting my own journey into podcasting and understanding its impact on growth.

Podcasts give you the ability to conveniently connect with audiences, educate yourself more about your target audience, stand out from your competition, convert potential customers, and build trust. Not to mention, their listenership is only increasing.

Since we're currently experiencing a listening boom with no indication of it slowing down, it's necessary for brands to understand how they can use podcasts as part of their content marketing strategy.

So tune in, and find out why podcast should be part of your marketing strategy.


Here's a list of the equipment Mellonie Francis and Tommy Jacket are using in the podcast session:

1. Headphones:

Audio-Technica M50X Premium Studio Monitoring Headphones - Black - ATH-M50X

Audio Technica Earphones   

You can really go for what looks best here. I'd stay away from bluetooth headphones and headphones that have a mic in them. 

Buy Online at Centrecom here


2. MIC

Used by Mel Francis

Audio-Technica ATR2100XUSB XLR/USB Microphone [plug and play, no converter required] 

Audio Technica Mic


Buy Online at JB Hifi here 

The stand that comes stock is not ideal, so purchase a stand separately, see point 3. 


Mic Used by Tommy Jackett: 

Audio Technica BP40 Large Diaphragm Dynamic Broadcast Mic w/ Clamp & Pouch

Tommy Mic


Buy Online at Store DJ here 


For the BP40 microphone you will need to purchase a converter as it’s not a plug and play style microphone. Here is what Tommy uses:

Audio Interface Converter

Buy On Amazon here 


3. Microphone Stand:

Rode PSA1+ Plus Ultimate Boom Arm for Podcasters

Microphone Stand


Buy Online at DJ City Here 



Logitech Brio Webcam (4K Ultra HD Video)

Logitech Webcam


Buy Online at ScorpTec Here


5. Lighting:

Elgato Key Light Studio LED Panel

Light panel


Buy Online at ScorpTec Here 

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