This week was special.
I brought in my sales and marketing leaders, Paul Niblett & Tharun Sonti to discuss should CEO's be LinkedIn influencers?
As we build out the CEO Influencer product here at Are You B2B, these are questions we battle with constantly.
So I thought why not bring the conversation to the forefront?
Listen to the full conversation and gain perspective on:
- Does it actually make sense to invest into the CEO brand or is there a better way a company can spend their money? - 1:04
- Whether CEO influencer marketing works for everyone? Or does it only work for 80% of CEOs? - 10:35
- Whether CEO influencer marketing should form part of a company's marketing budget? If so, how much? - 11:01
- When to grow from CEO influencer marketing to Executive influencer marketing? - 13:47
- How much of a $1million marketing budget would you put into CEO influencer marketing? - 25:16