I know this might sound like an overstatement - but it's true:
This week I caught up with someone who’s completely reinvented the selling process.
Anil Menghani won LinkedIn’s first “Modern Sales Award”.
Even better: His team is crushing it using these techniques!
As Anil says: "The award recognises salespeople who are “LinkedIn savvy, who are really up there on their game of online engagement”
Salespeople need to keep up with the changes or be left behind.
And make no mistake:
This is not the kind of sales I usually talk about - where you create content and people inbound to you.
These changes have transformed traditional, outbound business development.
Anil’s comments closely echo what Laura Erderm told me earlier:
That salespeople who pass off LinkedIn marketing as “not my job” are not really doing their jobs!
There’s a whole new playbook and it’s built around 3 C’s: content, community and commitment.
And if you think that sounds more like “marketing” than “sales”, you’ve definitely missed the memo!
The 3 C's of getting sales (5:27 - 7:31)
Turbocharge your Sales Navigator (7:40 - 13:25)
Messaging that gets RESULTS (13:25 - 15:37)
🤢 Check your LinkedIn personal hygiene! 🤮 (15:56 - 17:38)
Use LinkedIn like Tinder ✅ (17:39 - 18:57)
Slick automated outreach methods 😎 (19:04 - 23:05)
Convert new connections to SALES (23:05 - 25:43)
NEVER give up on leads (26:47 - 28:51)
Attract more leads with multiple invites (28:52 - 29:56)
EASILY reply to ALL new connections (30:24 - 34:27)
How to build and manage audiences (34:44 - 37:00)
5 Sales Nav searches you NEED (37:00 - 40:28)
Zoom Info + Sales Nav = 🎯 (40:28 - 41:08)
Use sales and content together (44:20 - 46:25)
Create amazing content EASILY (46:37 - 48:05)
Dear salespeople: Content is ESSENTIAL! (49:32 - 53:08)
Stop censoring staff on LinkedIn! 🤬 (53:08 - 58:07)