I know this might sound like an overstatement - but it's true:
This week I caught up with someone who’s completely reinvented the selling process.
Anil Menghani won LinkedIn’s first “Modern Sales Award”.
Even better: His team is crushing it using these techniques!
As Anil says: "The award recognises salespeople who are “LinkedIn savvy, who are really up there on their game of online engagement”
Take note:
Salespeople need to keep up with the changes or be left behind.
And make no mistake:
This is not the kind of sales I usually talk about - where you create content and people inbound to you.
These changes have transformed traditional, outbound business development.
Anil’s comments closely echo what Laura Erderm told me earlier:
That salespeople who pass off LinkedIn marketing as “not my job” are not really doing their jobs!
There’s a whole new playbook and it’s built around 3 C’s: content, community and commitment.
And if you think that sounds more like “marketing” than “sales”, you’ve definitely missed the memo!
Highlights:
The 3 C's of getting sales (5:27 - 7:31)
Turbocharge your Sales Navigator (7:40 - 13:25)
Messaging that gets RESULTS (13:25 - 15:37)
🤢 Check your LinkedIn personal hygiene! 🤮 (15:56 - 17:38)
Use LinkedIn like Tinder ✅ (17:39 - 18:57)
Slick automated outreach methods 😎 (19:04 - 23:05)
Convert new connections to SALES (23:05 - 25:43)
NEVER give up on leads (26:47 - 28:51)
Attract more leads with multiple invites (28:52 - 29:56)
EASILY reply to ALL new connections (30:24 - 34:27)
How to build and manage audiences (34:44 - 37:00)
5 Sales Nav searches you NEED (37:00 - 40:28)
Zoom Info + Sales Nav = 🎯 (40:28 - 41:08)
Use sales and content together (44:20 - 46:25)
Create amazing content EASILY (46:37 - 48:05)
Dear salespeople: Content is ESSENTIAL! (49:32 - 53:08)
Stop censoring staff on LinkedIn! 🤬 (53:08 - 58:07)
