This week’s episode was a real adrenaline rush - I caught up with Linkedin LEGEND Andy Foote!
If you know what Andy charges, you’ll cash in by listening!! 🤑🤑🤑
Now, I’ve been doing this Linkedin thing for a while. So I know who’s who in the Linkedin zoo. Suffice to say: Andy’s pretty high on the food chain!
My staff didn’t think he’d accept our invitation. But you know me: I’m PERSISTENT!
So when I realised Andy and I shared a connection to Richard Van Der Blom, I thought “This could actually happen!”
Sure enough: I got him for an hour - and I feel richer already 💰
(The power of Linkedin, amirite?)
OK - enough fangirling! I think we’ve established that when Andy speaks, intelligent marketers listen!
Here’s what we chatted about:
The content-development and creative process [2:19]
The best tools to use as a content creator [4:59]
Why Andy uses empty pages! [8:14]
Avoiding Linkedin FOMO [12:47]
What is engagement, really? And what metrics are most important? [18:41]
How to be proactive with your content [21:45]
Should CEO’s build a personal brand? [27:44]
What’s the ‘990 rule’? [35:17]
Whether to use Pods [41:08]
Why doesn’t Linkedin boost shared posts? [46:41]
What can TikTok add to your content marketing? [52:02]
You’ll enjoy listening to my new (and expensive) friend, Andy. Especially if you’re here to make money!
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