My friend Justin Rowe & I sat down to reveal all our LinkedIn ad strategies.
We discussed:
1. Ad objectives: Engagement vs website conversion? What's best?
2. Creative choice Image vs video ads vs text?
3. How to select Audiences? Very Important
I love custom lists, Justin also endorsed company page views as a list to embed in.
4. What budget should companies set aside to get started?
5. How to divide organic vs LinkedIn paid budgets?
If you are spending $$ on LinkedIn, or thinking about it. Don't miss listening to this podcast, it's riveting.
