This week's episode of Innovative Minds with Mel Francis is a bit different:
No guest, just me 🥰
We've been running a lot of @Google ads this week - and we've gathered some really HOT insights to power-up your #digitalmarketing.
This weeks podcast goal is 100% about sharing those lessons with you PLUS some more HOT insights.
I dive into the stats around paid vs organic #content - focusing on the comparative sales-velocity of #Google vs @Linkedin.
If you're weighing up which platform to use in your #marketing, you'll find this 26-minute episode SUPER valuable!
Here's what I cover:
Does Google bring in better leads than LinkedIn? [2:17]
The conversion journey from Linkedin content is different [5:30]
Why Gary Vee focuses on personal brand not company brand [8:32]
Can paid traffic ever engage the way organic does? [10:27]
Why are the leading influencers playing brand? [12:00]
How we pick our podcast guests - and what it says about branding [15:02]
What Hubspot recommends for driving inbound leads [18:37]
Why you should create content based on customer-conversations [21:21]
