In this very special episode, I spoke with Chris Walker.
Chris is the CEO of Refine Labs. He's the high-priest of Dark Social and Demand Generation. 🪄 And the host of the popular State of Demand Gen podcast.
Chris has built a cult following of successful marketers. They hang on his every word - and so should YOU!
(But only if you want results).
Chris' content is rich in B2B marketing strategy, execution, operational insights. 🧠
On this week's Innovative Minds with Mel Francis, you'll get to meet Chris, understand his methodology - and hear him answer the questions all of us want answered.
It's an honour to speak with Chris. We KNOW this episode will be a wake-up call for you - just as it was for us!
Chris and I finally answer these questions:
- How to build a rock-solid community - in just 5 hours a week [6:57]
- How to get ahead of LinkedIn - and stay there! [17:09]
- Why CMO's need to think longer-term [32:58]
- How to get GOOD social media data [46:24]