How Faethm weaponised Linkedin To Create Demand & Scale Fast
After being recently acquired by Pearson, Faethm was ready to scale up everything quickly.
Faethm had a world class product that needed to be discovered by more people & brands. They wanted to utilise Linkedin & innovative content marketing to build demand for their market-leading SAAS product.
So, Faethm approached us as they wanted to partner with an agency with a deep experience within Linkedin that could tell their story and reach plus capture the attention of their Ideal Customer Profile.
CEO THOUGHT LEADERSHIP STORIES
We interviewed the CEO to learn more about his story and journey in order to create a deeper connection to the brand for future prospects, current clients, current employees, and future talent.
We also got him to answer questions that would educate and add value to a number of audiences. Again the focus was to build a brand and visibility through the CEO.
LINKEDIN PAID ADS
In order to scale quickly, organic posting just wasn’t going to be enough. Faethm needed to invest in innovative marketing strategies powered by paid ads. We decided to set up 4 top of funnel acquisition ads, which had different objectives and creatives. Our objective was to understand what messaging, what format & what creative was appealing to their target audience.
Faethm was initially hesitant at first to invest in LinkedIn ads, from past campaigns with high cost per clicks of $50+.
But, with the right creativity and strategy, we were able to get incredible results [See👇]
Faethm's CEO Story
Posting Frequency increased by 4 times.
From once a month to once a week. Building more visibility for the brand.
8000+ views on his first post.
400 new targeted followers in 3 weeks. 🎯
He was visible to all 8000+ of his network, showing up every week to deliver value and remind them of the Faethm story.
DO YOU NEED A RELIABLE PARTNER LIKE FAETHM DID TO GET FAST RESULTS?
1.4 million ad impressions in 3 months.
8000+ clicks to website.
Average CPC of $2 - $3. Some campaigns as low as $1.
Built ad audience for ad retargeting layer.
Started optimising landing pages and ungating content.
Started seeing booked demos.
A Faethm webinar we promoted using Linkedin paid ads received:
50k views in 1 week
300+ click-throughs to a webinar registration page at a CPC of $1.4
117 attendees on the webinar