Should CEO's be influencers?
I come together with my marketing and sales leaders to discuss this
6 LinkedIn Learns that will knock your socks off
This week we share our top LinkedIn Learns from our team slack channel.
Mel Francis
Jun 29, 2022
Content Format Strategy for 2022
Choosing a creative media and format is important if you want a winning B2B Linkedin content strategy
Mel Francis
Jun 9, 2022
AI vs Human Copywriter
We tested a human copywriter against Copy.AI. Here's what happened.
Mel Francis
Jun 9, 2022
Stay relevant or say goodbye
Remember the days we would watch TV and sit through all the ads. I remember watching some incredible coke ads. Today with technology, we can fast...
Mel Francis
Jun 8, 2022
LinkedIn vs YouTube
How do you repurpose and optimise your content for Youtube and TikTok?
Mel Francis
Jun 8, 2022
LinkedIn content distribution strategy [must read]
To win on LinkedIn businesses must know how to distribute content with creativity, consistency and know how to play to the algorithm.
Mel Francis
May 23, 2022
Don’t Fall Behind With Your Marketing Strategy
Doing 0 content strategy and only relying on an automatic connection strategy to win deals doesn't work anymore
Mel Francis
May 5, 2022
Should you Invest into Podcasts?
Should podcasts become a part of your marketing strategy? Podcast expert Tommy Jackett and I tackle the big question.
Mel Francis
Apr 22, 2022
Podcast OR Linkedin Audio Event? What's best
Testing a new Linkedin feature (Audio events) got us thinking about shiny new marketing strategies. Here's what you need to consider before adopting...
Mel Francis
Apr 22, 2022
Attribution: How did you hear about us?
Using Google Search Data to determine success of your marketing is a mistake. Here's why you need to think differently about your attribution
Mel Francis
Apr 7, 2022
Turn your Employees into Linkedin Influencers
Posting content but not getting the reach, visibility, leverage? Here's how a Micro-Influencer strategy can change that for you.
Mel Francis
Mar 31, 2022
Mine That Marketing Data
Your B2B marketing not translating into sales? Here's why and how you can change this. Hint: Data.
Mel Francis
Mar 24, 2022
The Era of Linkedin Ads is Here
Looking to get started with Linkedin Ads? Learn from Are You B2B's recent Linkedin Ad experiments
Mel Francis
Mar 17, 2022
Worst Mistake Companies Make on Linkedin
This week we cover the worst mistake companies make on Linkedin that hurts them in the long run
Mel Francis
Mar 11, 2022
LinkedIn Insights Update 2 - Ukraine & What's 🔥
What's happening on LinkedIn in Week 1, March 2022? From Ukraine related content to a LinkedIn helps Ukraine donation page to Newsletters to viral...
Mel Francis
Mar 2, 2022
LinkedIn: What's working, What's not, What's hot 🔥 (Feb 2022)
LinkedIn landscape analysis - what content types are best performing in Feb 2022, Sales Navigator updates and new user intent tracking software for...
Mel Francis
Feb 25, 2022
12 images every CEO needs to provide to their marketing team
For your CEO content journey - in this blog, learn what common images your marketing team need from you
Mel Francis
Jan 19, 2022
4 Common Mistakes CEOs Make on LinkedIn
Here are 4 common mistakes CEOs make on LinkedIn. Read this little guide and avoid making the same mistakes.
Mel Francis
Jan 13, 2022
How to get 248,000 views and 900 engagements from 1 post, with zero ad spend?
Are you trying to make your content go viral on Linkedin? In this blog post we deconstruct one of our viral posts so you can land more connections,...
Mel Francis
Jan 10, 2022
21 best posts on LinkedIn that went viral in 2021
Here are 21 of our most viral posts on LinkedIn from 2021 you can learn from. Your guide to go viral on LinkedIn in 2022.
Mel Francis
Jan 4, 2022