12 MUST-HAVE images CEOs need to provide to their marketing team

For your CEO content journey - Learn what images your marketing team need from you to make you stand out

While most people are going to be looking at your experience and expertise, people want to put a face to what your content is saying first. All while looking competent, professional, and trustworthy of course.

For us content marketers, everything needs to stand out. Remember what we’ve said before, it needs to be as hyper-personal as possible these days! People LOVE to connect with people, and they’ll especially love to connect with you if they know what you look like too.

And the way we do that, by placing images of yourself inside of posts created.

Your audience will be able to feel more connected to you if they see you!

Yes, that means that even if you don’t like your photo taken, you’re going to have to have your photo taken. Don’t worry, you’re going to be fine!

So, in order to create hyper-personal content, we need some hyper-personal shots from our CEOs.

Here is a list of the shots we would love to grab from you.


1st pose: Sit & Smile 

Here is the easiest one. Just look at the camera and smile! Yes, it’s really that simple. It’s a great asset for creating covers for carousels or thumbnails, plus who doesn’t like a smile!


  1. Now wink 

Have some secret tips that can be a game-changer for your audience? 

Then a great winking picture is the way to go! Show your cheeky side, it’ll be great for e-books, posts, and carousels!


  1. Can we get a fun or silly pose that represents you

Showing your personality is never too much! It connects you with your audience and creates a “bond” with them.

Consequently making you a reference on your niche. People love funny faces too!


  1. Act surprised, Just do it 

Wow wow wow! That’s what this photo should be showing.

Photos like these can be used for multiple ideas. From shock to a “What???” factor. This type of image can be used for so many things!


  1. Hand on face picture

Every thumbnail should be captivating and make people want to click on more! Hands on your face is a proven method to show yourself being you, relatable, and most importantly. Approachable.


  1. Smile & point up 

The pointing-up picture can be a great asset to highlight a point that we are trying to make in your posts or carousels. It can bring the audience's attention to something specific you want to show, or even a great tip!


  1. Give us a Thumbs up

Want to reassure your audience that everything is okay? Of course, you do!

That’s why a quick photo of you giving the thumbs up can do wonders. It shows a lot of care for what you think, and you’re reassuring them that if they take your advice, they’ll be ok.

Mel thumbs up


  1. I don't know picture (shrugging or hand up like I don't know)

Just like the thinking picture, the “I don’t know” will put you in your viewer’s shoes. A simple strong CTA pose is a great way to create videos or carousels that answer a question that’s been around for a long time.

Or even something new you’ve discovered.


  1. Hands open picture 

We’re sure that your viewers have a lot of questions, but do you have the answers?

Of course, you do. That’s why you’re taking this photo, you are offering the answer to the people that need it.


  1. Full body Pic, leaning in 

A simple super friendly picture to show yourself with a nice clean background can really boost your engagement.

You’re leaning forward shows that you’re listening to their problems and that you care about them. Great for posts in the newsfeed and carousels.


11. What I’m reading picture

Pick any good size book, the cover doesn’t need to be that important. We can replace the book with graphic design to show what you want to talk about.

Even if you haven’t got a great idea yet to use, we can always find a way to use this image for you.

12. A standing picture, leaning back

A nice easy relaxed stance can show that you’re not always just a serious person. Maybe even maybe a little sassy on top of it! 

The point of the photo is to show a bit of character, and show you relaxed. 


So, Are you Still Sure You Really Don’t Want to Have Your Photo Taken?

LinkedIn is such a unique platform for networking prospective clients and of course, colleagues.

Trust us, these work. Don’t believe us?

Organise a meeting with us, and we can take care of all your photos/videos on one day with our world class photographers.

Yes, seriously. One day for a couple of hours.

We know your time is important, and to get the best out of your LinkedIn, you need the best to help you!

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